Set up your account in a few simple steps.Read the guide
One of the best parts about email marketing is that you can target specific groups of people quickly and easily. Moreover, you can personalize each email so that relevant information appears. To do this, you’ll need to start by creating a form that’s tailored to your needs.
Advanced HTML user? You can create a fully customized form.
In order for your form to relfect the information you need, you have to add fields to your list.
Click the Add a new field button
Give the field a name (“CatOwner”)
Note: Fields must be alpha-numeric, with no spaces or special characters or punctuation.
Select the type of field this is (Text, Number or Date)
Repeat as needed
Note: Avoid asking for too much information: you don’t want your customers to have to fill in so much information that they’ll get bored and simply not subscribe instead. Keep it between 3 or 4 fields.
When you upload a list, you will be able to Match Fields.
Note: Every field mapped to your contact list will show on your form.
Now that your form is set up and your fields are in place, it’s time to use the information to send targetted emails.
To improve engagement with your contact list, create groups in your list according to common features within your list, and send them content that’s directly pertinent to their interest.
Previous Step: Put your stamp on the welcome and confirmation emails