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People don’t actively seek out email lists to join. They need to be presented with an opportunity and a reason to sign-up.
Opportunity arises each time someone interacts with your business. The most obvious example is when they’re visiting your website. The best results come when you place a form like this (or a link to it) prominently on every page of your site.
Other occasions include:
You should also consider natural wait times as optimal places for getting people to sign up:
So what's the value for people to sign up? While giving people the opportunity to subscribe is important, so is selling the benefits of doing so.
Reasons to sign up for a newsletter can include:
Regardless what you do to get people on your list, always be explicit and honest. Doing so will ensure a lasting relationship both by email and in person.