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This add-on is not something your clients can modify, but is an addition to all email campaigns they will send. We recommend that this add-on is made available by you automatically for your users.
Email footers can be used for a variety of things, including your own marketing message (Powered By: My Dummy Account!).
To edit your text, click on Manage beside the add-on and select Default Add-On Settings
You will see a pop-up that will then allow you to edit your email footer. Feel free to use HTML and images and be creative (but also remember that this footer will be displayed to recipients of your client’s emails - so keep size in mind)!
The footer add-on will only be visible to your clients from the Preview option of the campaign process, as well as from test or sent campaigns.
Keep also in mind that all the images that are placed in the custom footer have to have an absolute path - not a relative one. If you don't use an absolute path, the images will appear inside CakeMail's editor, but will not be displayed in the campaign that will be sent to your customers.